Celebrities + New Shopping Trend

Have you heard of membership-based shopping websites offering collections personally tailored to your style, that just happen to be co-founded by celebrities?! The latest shopping trend is to join  exclusive “clubs” where customers can purchase shoes, t-shirts, jewelry, and even skincare products at a set price each month. Kim Kardashian was the first celebrity to publicly endorse/create the popular ShoeDazzle– an online shopping experience meant to recreate having a personal concierge/stylist at your beck and call.

 

Recently, actress Rachel Bilson launched ShoeMint over the Thanksgiving holiday weekend. ShoeMint is like ShoeDazzle, but offers ONLY Steve Madden shoes! Which explains the higher cost of membership in comparison to ShoeDazzle. The sister sites to ShoeMint: JewelMint by Kate Bosworth and StyleMint by Mary Kate and Ashley Olsen. JewelMint offers unique pieces that can be purchased at the set price of $29.99 per item. StyleMint offers t-shirts and knits, some personally designed by the Olsen twins. The last personal shopper website: BeautyMint by Jessica Simpson, which offers personalized skincare products and tips from skincare expert, Nerida Joy.

As with all of these memberships, it’s free to join and view the items in your collection–they only start to charge you monthly after you make your first purchase. All shipping  is free and returns are simple. (BeautyMint is the exception since costs depend on what skincare products you choose. Shipping is free on the first purchase of a 5-piece system only)

COSTS OF MEMBERSHIP

ShoeDazzle: $39.95 per item

ShoeMint: $79.98 per pair

JewelMint: $29.99 per item

StyleMint: $29.99 per shirt

BeautyMint: $39.99-$49.99

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